POST 1: THE LIFECYCLE OF THE SUN
ANALYSIS OF ENGAGEMENT
The post’s performance was mediocre. It garnered six views, two likes, and
one comment. Most of this engagement happened within the first day.
This was the first TikTok our group made. It used a number of strategies we identified
in the literature. Although the proprietary TikTok algorithm used to share videos
with users is understudied (Matsakis, 2020), it is clear enough
that the algorithm uses hashtags. So we used the same hashtag and keyword strategy
outlined by Pavlov et al. (2018) for Twitter, which operates similarly.
However, our group also made a few poor production choices. The short video itself
featured multiple components, including a voiceover, a demonstration, and
inserted video clips, which may have been overwhelming in a two-minute video.
Because we did not have any professional-grade recording equipment, the audio
quality between these components differed greatly.
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How will The Sun die? by Tahmeed Shafiq